does yoUr brand
generate buzz
or
or boredom?
Hire me. And people willwill talk.
A few great ways to put birt and buzz together.
Consult with me
Powerful brands are built on positive conversations. I've built buzzworthy stories for 25 years within my own and other agencies, and now you can work directly with me. If we need more brawn, we can tap my agency team and film studio, or I can coach your internal team to create breakthrough work.
Workshop With Me
I offer half-day and full-day workshops on brand advocacy, done artfully, to help teams apply the learnings in my book. If you don't want all that work, then hire me to speak over lunch, at your tradeshow or anywhere with room enough for my patented air splits. Try me.
Read my Book
The Second Edition of "Awareness Without Advertising" is a #1 Amazon Best-Seller in advertising, PR and digital marketing, again. Readers can click below for flipbook of 3 free chapters and listeners can download the Audible book narrated by Ian Michael Benner for only $4.99.










Advocacy, artfully, for blue chip brands.
Through Focus
Change is a certainty. For some companies this creates chaos, for others, opportunity. I've helped world-class AND start-up brands separate corporate perceptions from public realities to uncover the "essential truths" behind their products and services.
Clarity
I deliver your essential truth through a big idea that is brief, bold and clear. One that touches the zeitgeist of your market so that people talk about it organically. The more buzz the idea generates, the less you need to spend on TV advertising, radio, PPC and content.
and dimension
A big idea has legs. It must be strong enough to anchor a campaign across multiple media channels and every touchpoint your brand engages. Dimensional ideas keep customers, culture vultures, social pundits, and the general press invested in your story.
How do you find the art in an artificial future?
I wrote the book
"Awareness Without Advertising. Brand Advocacy in the Age of AI." was one of the first advertising blueprints published post Chat GPT 4. It offers a definitive perspective on how to keep your brand real as the world goes artificial. Updated from the first edition with 100 additional pages, it's been called "essential reading*" for anyone engaged in advertisng, design and PR.
*Rhoda Graybow, VP Cigna Health












Picture a few perspectives. and counting.
Brilliant author. He helped us put a new spin on diversity which was both relevant and clever. We were surprised by the results.
Jamie Harris
Marketing. Ideal Workspace
He can get you in the news, and keep you there, all the while as your customers learn more about you and what you stand for.
Matt Kramer
Fmr. Commissioner of Commerce, MN
The first-of-a-kind ads resonate with many, skeptical, young adults. Some believe the outreach has already changed the community.
Debbie Howlett
USA TODAY
You will want to hear what he has to say. This is essential reading for anyone involved in marketing, advertising, and related fields.
Rhonda Graybow
Vice President, Cigna Health
Chris is an incredibly savvy and creative marketer and extremely passionate about the work. Working with him is a good move.
RICH GOLDSMITH
Delloite Consulting
1,306,000
Advocates for the work.
In 2025, branding without buzz is just conversation. Of all the ways to measure creative output, earned media and industry recognition makes brands relevant (see partial lists). That's why I have spent the past 25 years directing TV commercials, writing ads, shooting pictures and ringleading creative circuses to activate over a million brand advocates. Because nothing else measures up.
Recognition
Meet One Day. Make Brand Advocacy.
Get Hands On with Buzz
Anyone can become a Buzzmeister with the proper tools and training (see above) and my workshops prove it. Whether you sign up for a day, half-day or creatives only session, I’ll help you get your story down and your people up and dancing on their feet. (Oh yes, I have video.)
Experience a Focus, Clarity, Dimension Session or Keynote and you’ll join the ranks of advocacy driven Fortune 500 and Mainstreet brands alike. Drop me an email below with a potential date and I’ll send you a sample itinerary.
Subscribe to a conversation on ads, buzz and branding, ad infinitum.
Trends in advertising, branding, buzz and advocacy are always worth talking about. And now there’s a blog that covers the conversation. For the latest advertising with attitude, this where boring is out and buzzy is in. Follow my latest work and meet the many others that are redefining the artful side of brand advocacy. Catch previews of our latest films, find interviews with media legends and mingle among fellow spirits with a spark for the unexpected.

